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3 steps and 29 tools - A guide to become a Solopreneur by the end of this weekend

We're going to make good on our promise for you to become a Solopreneur by the end of this weekend. 

That means we want you to have this info in about 7 minutes so you can get started ASAP. 

We know there are tons of great businesses out there waiting to happen, but we've found that most of them never get started because people don't know WHERE to start. 

Then the idea is lost, gone forever. 

We're here to create that spark. 

To nudge would-be Solopreneurs in the right direction. 

We've organized this guide into 3 steps with tools for each one.  Each step represents the important "departments" in your business to focus on, and in this order:

  • Finance
  • Operations
  • Sales/Marketing

This is meant to be a "start" - a framework to get whatever brilliant idea you have off the ground and into something.  Enjoy...

 

STEP 1 - Finance

This is an obvious first step as you will need to decide HOW you are going to finance your business. 

Depending on what business you are starting you may not need much, but you will need something to pay for the basics.

Here are your options:

In any case, make sure you decide what your investment is going to be and stick to it. 

Be realistic but also give yourself a chance to succeed. 

Once you have your financing in place, keep a separate bank account and credit card for your business so as not to mix your business finances with your personal finances.  

 

STEP 2 - Operations

We've separated these into 3 buckets:

Email, Website and Data:

 

EMAIL

This is more important than you may think. 

Your email provider should be able to include your domain name such as “[email protected]” vs just “[email protected]”. 

Our advice?  Do yourself a favor and just use google’s email service, Gsuite -  https://gsuite.google.com/

 

WEBSITE

This one will differ depending on whether you’re selling a service, physical products or informational products.  

We’ve broken down our recommendations for each type of business:

Service business:

Physical products business:

Informational products business:

No matter what business or website type you choose, you will need hosting.  We prefer GoDaddy as it’s very straightforward and inexpensive.  You can have your domain name up and running in no time:

 

DATA

You’ll want to make sure you are capturing and managing your data right out of the gates.  

You’ll need a place to keep your ideas, marketing assets, sales copy, research links, login info and everything else organized.  

For this it’s hard to beat Google Drive.  

With one free service you can create documents, spreadsheets, drawings and store files.  It’s simple and free.  

-Google Drive - https://www.google.com/drive/

Next..

 

STEP 3 - Sales/Marketing

There are a TON of options out there to help you with your sales and marketing efforts.  

We’ve chosen the ones that will get most businesses out of the gates the fastest with the strongest results.  

We’ve separated them into 3 buckets and in this order:  

Research, Craft, Deliver

RESEARCH - Identify the how, where, who, when, what of getting exposure for your business

CRAFT - Create a kick-ass, clear and concise message about who you are, what you do, and most importantly WHY you do it.  

For example, integrating video content marketing is a very important aspect to grow your business online right now. If you need more convincing here are a TON of video marketing statistics that you should be aware of. You can easily outsource the video content or you can just learn how to create them on your own.

Here are some others, such as:

 

DELIVER - Decide on what channels and methods you will use to deliver your message to future customers:

Email Marketing:   

These are the best in the biz for sending emails to your email list.  

And while we're on the topic, it's good to get started early on gathering emails from prospective clients and customers as soon as you can.  Here is a great article on this topic - https://www.crazyegg.com/blog/killer-email-list/

 

Online Advertising:

These are our favorite articles for the fastest results on the most popular platforms:

 

Content Marketing:

It’s super important to be publishing your content as much as possible.  It may not be great at first, but keep at it and over time you will get better as you get more and more published out there.  Plus, it will help you define your message, your audience, and is something you can do for FREE right now.

This will be a very useful article for you to read - https://blog.hubspot.com/marketing/content-marketing

 

Referral Program:

This is where we come in. 

We'll keep it short and sweet since you can learn more about what we do on our site at https://www.referralprogrampros.com but a referral program is the single most effective way to generate new customers for any small business. 

If you've had any referral program ideas in the past, this is a great place to start as nothing beats word of mouth these days.

Feel free to contact us at [email protected] as we are always eager to help up and coming small businesses like yours!

Want more client referrals?

Get the free guide:

How to Maximize Client Referrals Using Referral Program Pros

A guide to automate and scale your client referral system

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