Think of your business like the north pole.
Now think of your prospective clients like magnets.
NOW, think of your existing clients like the polarization for those magnets.
If you could check, would those magnets all be pointing north right now?
If you’ve ever read the book “Raving Fans” you understand that it’s not just good enough to satisfy your clients.
Your goal needs to surpass client satisfaction to what we call determined sharing.
This means that...
When is the last time you took a moment to think about where your current clients came from?
If you did an analysis on your client acquisition channels, what would the numbers tell you?
What percentage came from google ads (if you do that kinda thing)?
What percentage came from organic search or SEO?
What percentage came from the yellow pages? (boy, those were the days!)
What percentage came from good ol' fashioned word of mouth referrals?
Of course there...
When it comes to how people choose real estate agents, word of mouth plays a powerful role.
But you already knew that.
However, in small to medium sized cities like Minneapolis, that factor only grows.
Prospective clients are relying on their network of friends and family when they're looking for a new agent to represent them, rather than searching on google.
In fact, according to the National Association of Realtors, 90 percent...
There’s a very costly problem that has permeated our business culture.
It costs all of us both time and money.
That problem is shyness.
Now, you might be thinking “Hang on a minute, I’ll talk to ANYONE. I’d pitch Mark Cuban if he were here. I am NOT shy.”
And that’s all good, and I believe you. But there’s a mountain of difference between talking and talking with clear intention.
As our tools for...
I don’t care what industry you’re in. If you're a small business, competition is FIERCE.
Polished websites are easy, great reviews are easy, targeted advertising is easy (though very expensive), and it’s becoming harder and harder to stand out.
But because these things are “easy” the tides are starting to turn, and your potential clients are becoming hungrier for what they can trust.
If you weren’t aware, before we had the internet, the most powerful way...
When it comes to being a business owner, there are two key aspects to consider for success:
1. Finding clients that will purchase your products or services.
2. Making sure that each customer recommends your services to other people.
One is for survival and the other is for longevity, so you need both in order to create a business that is truly successful.
Today, we are going to be talking about 5 powerful "must haves" that will help you create a successful referral...
We're going to make good on our promise for you to become a Solopreneur by the end of this weekend.
That means we want you to have this info in about 7 minutes so you can get started ASAP.
We know there are tons of great businesses out there waiting to happen, but we've found that most of them never get started because people don't know WHERE to start.
Then the idea is lost, gone forever.
We're here to create that spark.
To nudge would-be Solopreneurs in the...
It’s 2021. Your prospective clients are becoming more and more difficult to reach.
Advertising dollars are not nearly as reliable anymore and behaviors can change literally overnight.
As an individual professional or a small business owner, how do you get your message out reliably and in a way that resonates with your prospective clients? How do you stand out from the masses? How can you afford it?
Consumer trust is getting harder to come by. In an age of digital saturation, lower attention spans and rising costs of advertising, small businesses are starting to look elsewhere for customer exposure. And they should be. Deep pockets, coupled with the increasing ease of hyper-local advertising enables big businesses to target specific audiences in specific ways and compete with small businesses like never before.
However, there is one marketing...
All business owners and entrepreneurs have the best intentions when starting a referral program. They might see a big brand name offering some type of program that seems to generate crazy amounts of leads. They think "If I offer something, they will come". It’s a feel good effort. They put together an offer, post it here and there, send their customers an email, and they might even have some kind of “launch” for the program. The problem...