When it comes to being a business owner, there are two key aspects to consider for success:
1. Finding clients that will purchase your products or services.
2. Making sure that each customer recommends your services to other people.
One is for survival and the other is for longevity, so you need both in order to create a business that is truly successful.
Today, we are going to be talking about 5 powerful "must haves" that will help you create a successful referral program for your business in no time...
1) Give referrals the importance they deserve
This first tip is about giving referrals the value and the time they deserve, but many business owners don’t see how crucial it is to have a good referral program.
The truth is that this is one of the most powerful ways to market your business and you should invest as much time and money in this process as you can.
Once the referral program is launched, you will see a huge difference in your ability to bring new buyers to your business.
2) Create great incentives for advocates to refer your business
Your advocates are the people who will refer your services to others, so you need to make sure that they will have a good reason to do this.
You can create all kinds of reward systems for your advocates.
A good idea is to give them a discount for every referral when they purchase your services again, or you could give them a VIP pass for benefits and special deals.
The most important thing is to make sure that there is something of value to gain for the person referring your business.
The rewards are up to you, but they should be good enough to encourage people to take the time to refer your business.
3) Make referrals an easy process for advocates
When people decide to refer your business, they are not likely to have anything printed or any phone number or email to give to people.
They are just going to mention your business and this could make it hard for people to remember the name and search for it online.
The best way to avoid this is to consider the use of printed cards that you can send to your advocates for free and this is a great way to promote your business offline.
You could also create special referral links on social media so that it will be easy for people to share them with their contacts online.
4) Make sure that advocates stay motivated
Advocates who bring in a referral and get a reward should always be informed of the status of their referral.
Keep your advocates informed on their referred customers and let them know if the referral has turned into a paying customer.
Creating different levels of rewards based on the actions of the person referred is going to be a very encouraging and motivating decision.
5) Make your referral program easy to find
When people visit your website, they should have no problems finding their way to your referral program.
Make sure that this is very visible on your website menu, social media, and any platform that you use constantly.
If you want to ensure optimal results, you can hire the professional services of Referral Program Pros.
They can provide a link that you will be able to use on your website to share your referral program with your potential advocates for maximum exposure.
Referrals can provide an excellent source of new customers for your business, but you need to make sure that you can create a solid program behind it in order to encourage people to promote your business.
Here are some GREAT EXAMPLES of other referral marketing initiatives that should help get the creative juices flowing.
This is the type of decision that can make a world of a difference for your business in terms of sales and longevity, so you should consider it a priority.
We hope this helped give some perspective on referral programs for a small business and how you can get more leads through referrals.
Now get out there and grow your business!