Do you know where your next client is coming from?
The answer to this question determines whether you will...
A) Grow your business and smash your goals.
B) Keep spinning your wheels and question your biz.
This is why it's so crucial to have a reliable, client acquisition system installed in your business.
But the old "spray and pray" approach just doesn't work.
Which is exactly why I help each of my clients develop their own unique Value Offer to qualify prospects, demonstrate expertise and compound their lead list.
Then I execute this strategy for them by reaching a high volume of their Ideal Client Profiles.
And when you combine these two things together, you not only get in-market clients... you also grow your audience and email list in a compounding way that normal outreach can never touch.
WHY OUR APPROACH TO COLD EMAIL WORKS...
Your "Value Offer"
Together, we create a simple Value Offer for your ICP (Ideal Client Profile).
This could be a:
- Zoom session
- Pre-recorded video
- Custom, personalized video
No matter what it is, it will be designed to sell your MAIN offer to your audience.
This outreach strategy converts "in-market" prospects at a much higher rate.
But it also allows you to compound your email list (more on that later).
We craft, test and identify the most compelling, value-based messaging possible to reach and convert qualified leads.
We help you get the audience targeting and messaging just right.
The key here is value-based. We're taking a strategic approach to convert "in-market" prospects as well as "curious" prospects to nurture.
You get notified when you get new leads so you can take over from there.
Or if you want us to handle the appointment setting from A-Z, we can do that too.
High Volume, Delivered
We use current best practices to ensure your emails land in the primary inbox, at scale.
- Data cleansing to only use valid emails
- Anti-spam detection messaging
- Message formatting
- Proper deliverability setup (DMARC, SPF, DKIM and MX records)
- Inbox rotation
4 Step Process For Your Outreach Success:
(These are the items we cover on our kick-off call)
1 | Growth Goals
Knowing your numbers is crucial.
That's why we'll get crystal clear on your growth goals so we can optimize your outreach campaign from both a budget and volume perspective.
2 | Audience Targeting
Targeting the right people is critical to your outreach success.
That's why we'll dig deep on your specific Ideal Client Profile.
And you might have more than one audience - that's ok too.
3 | Powerful Messaging
Together, we'll create a compelling "Value Offer" that we use in your messaging to your Ideal Client Profiles.
This strategy does 3 important things:
1) It qualifies your leads
2) It enables you to demonstrate your expertise
3) It builds your email list
4 | Conversion Plan
You're getting leads!
Now how will you convert them?
Together, we'll build a custom plan for you to convert your leads based on your specific business model and goals.